Eating outside the three main meals – in other words, snacking – is a part of the dietary pattern of individuals in all stages of life. The quality and pattern of snacking have an impact on health during the life span
In today's fast-paced world, snacking has become an essential part of the Indian lifestyle. In fact, over 70% of Indians snack at least once a day, and for many especially the youth and working professionals—snacks are replacing traditional meals. Urbanization and lifestyle changes have further fueled the demand for quick, ready-to-eat options. However, this growing trend also raises concerns about the nutritional value of what we consume between meals.
Post-COVID, there's been a noticeable shift towards healthier snacking habits. People are now looking for low-fat, gluten-free, and sugar-free options. More Indians are turning to roasted nuts, multigrain mixtures, and millet-based items that are both nutritious and satisfying. Children, teenagers, and new generations are driving a large share of this market, preferring snacks that are not just trendy and tasty but also portable. Evenings, especially tea time, remain the peak hour for snacking, with items like biscuits, packed fries, spices puffcons, chips and wafers being cultural staples.
Considering the immense size of India’s snack market—valued at over USD 12 billion in 2022 and growing annually by 10–12%—it becomes crucial to offer alternatives that are healthy, local, and rooted in tradition.
India has always been rich in millets and cereals, especially in rural areas where homemade snacks using locally grown grains are still common. Recognizing this, Bharatkhand has introduced a range of wholesome snack options that blend tradition with modern-day health consciousness. Their products like Nutri Nuts made from protein-rich soybeans, Rice sticks crafted from rice, and Soy- Ragi Bites are delicious innovations that meet the evolving tastes and nutritional needs of Indians.
The Nutritional Powerhouses: Soybean, Ragi & Rice
Soybean
- Protein: Rich in plant-based protein
- Fiber: Aids digestion
- Iron & Calcium: Great for bone health
- Heart Health: Contains omega-3 fatty acids and lowers cholesterol
Ragi (Finger Millet)
- Calcium: One of the best sources—great for growing kids and elderly
- Iron: Helps fight anemia
- Gluten-Free: Ideal for people with gluten sensitivity
- Fiber-Rich: Helps with weight management and diabetes
Rice
- Energy: High in carbs, gives instant energy
- Vitamins: Contains B-vitamins and small amounts of iron
- Easily Digestible: Suitable for all age groups
These ingredients aren’t new to Indian kitchens. In fact, they’re deeply rooted in our rural and cultural heritage.
Snacking the Bharatkhand way
In a world full of tempting junk food, Bharatkhand Healthy Snacks bring a breath of fresh air. Rooted in India’s traditional food wisdom and crafted with wholesome ingredients that offer the perfect blend of taste and nutrition for all age groups. Here’s how everyone in the family can embrace these goodies every day:
For Kids (3–12 Years): Crunchy fun meets growing needs
Children love snacks that are fun to eat—and parents love snacks that are nutritious. Ragi Bites offer a calcium-rich treat that supports bone development, while Rice Sticks provide a light, gluten-free crunch for little tummies. Toss in a few Nutri Nuts for healthy fats and proteins—great for those active school days!
Routine Tip:Add them to school tiffin boxes or serve as a post-play snack with a glass of milk or fresh juice.
Teens (13–19 Years): Fueling focus and fitness
Teenagers are always on the move—juggling studies, hobbies, and social lives. Snacking smart becomes crucial. Nutri Nuts provide essential energy, protein, and omega-3s for mental sharpness. Ragi Bites are excellent for maintaining iron levels and overall vitality, while Rice Sticks are great for munching during study sessions.
Routine Tip: Keep a snack box handy for mid-study cravings or pre-sports energy.
Adults (20–50 Years): Sustained energy for a busy life
Workdays, workouts, and household chores require stamina—and Bharatkhand snacks deliver. Ragi Bites help regulate sugar and boost fiber intake. Nutri Nuts, rich in antioxidants and good fats, support heart health and brain function. Rice Sticks serve as a guilt-free, low-oil snack between meetings.
Routine Tip: Keep a jar at your desk or in your kitchen for mindful snacking.
Seniors (50+ Years): Gentle, nourishing, and heart-friendly
For elders, snacking needs to be light, easy to digest, and full of nutrients. Ragi Bites, being rich in calcium and iron, support bone strength and hemoglobin levels. Nutri Nuts provide essential oils for joint health, and Rice Sticks are ideal for light evening snacks with tea.
Routine Tip: Serve small portions mid-morning or with evening tea to support metabolism and prevent overeating at meals.
As snacking becomes more ingrained in our daily routine, it’s important to make smart choices. With options like Bharatkhand’s innovative and nutritious snack range, it’s now easier than ever to embrace healthy habits without compromising on taste. After all, if snacking is here to stay, why not make it good for our health too?